SEO Site Architecture

Website Architecture is how a website’s pages are structured and linked together. An ideal Website Architecture helps users and search engine crawlers easily find what they’re looking for on a website.

Build it but they are not coming?

How do I get on the first page of Google?

The why, what and when do you get on the first page of Google? It’s a good combination of:

SEO (Search Engine Optimization)

SEM and (Search Engine Marketing) and …….

MMON (you got it, Making Money Online Now)

Digital Marketing Strategy

• Your hungry and where do you go? An Industrial Park?
• Do you need to get your car serviced? Do you go to a restaurant? No
• Do you want to go and buy new clothes – off to a rural park – no, of course not.

This is why SEO is so important. To lead the right people to our website. Leading the wrong people results in increasing your bounce rate ( people coming and leaving right away). Increased bounce rate discourages Google from sending people to your website.

Your potential clients are online asking questions and looking for you online. 

“After my SEO package it was so easy to sell my coaching classes to those who contacted me. It was such an easy sell once the right people were coming to my website”. Michelle

Advertising
Retail shopping is going to the store or the shopping mall. You will find that downtown – not in the industrial park or farmer’s field. So how do you know where the shopping malls are? They advertise to build their brand and thus, you become aware of them, their location. This is what SEO does for you online. Helps people find you.

Mainstreet
An emerging trend now accelerated by Covid means that the new downtown is online, and to get customers you need to be on “Mainstreet” with your product. This new Mainstreet the downtown is the internet with billions of addresses of everything. People get overwhelmed by it all, so when they are looking for something they will type it in, look at the top ten responses, and if it makes sense go with one of them, and if not, they refine their search words to try to figure it out. They are asking questions to find your product.

Let’s say that I am a small jewelry store owner in a midsize town in this new world and I am looking for clients. How do I find the Mainstreet, my clients for my store? Finding out what my customers would define as keywords is the answer, advanced keyword search. For instance, if I use “jewelry store” as keywords in a Google request, I get some 1,740,000,000 responses. No, that does not work, so how about “jewelry store in Kelowna (the town that my store is in)”.  That can be 1,690,000 responses. Advanced SEO Strategies dive deep into consumer behaviors, your competition and we also work with you ongoing.

In each of these cases, a customer will either look at the top ten responses (usually called the first page), disregard the rest, and move on from there. There is science getting on that first page. SEO is the science of integrating into your electronic storefront (called website) the proper SEO so that when a customer is seeking out what they want by typing in their Keywords, your storefront comes up on that first page of Google or Bing. The more aligned you are with Googles rules, the higher up on the page you become.  As this electronic “Mainstreet” is based all on all your ongoing SEO. There are many strategies. We are certified as a Google Ads specialist in designing platforms and ads to get you on your Mainstreet as well as your internal website SEO. 

You are after Making Money Online (MMO) after all. We are SEO to the professionals.

Just don’t wait. Let’s pursue your customers. A Visual Advantage have can further develop target market strategies by actively pursuing your customers with organic internal SEO and  SEM (Search Engine Marketing). Our SEM is often multiplatform based covering not only our certified Keyword searches (and ads) in Google, and Bing, but as well other platforms like Facebook, Instagram, and YouTube. The goal here is to engage your customers to see you like the brand for their emerging needs as often as possible – on their Mainstreet.

It’s all about making money online!

A Visual Advantage can get you to that by our organic SEO packages. SEM paid advertising packages with reasonable budgets too. First step being a simple and FREE SEO report on how close your website store is located on  “Mainstreet” so your potential clients can find you.